About the role
Key Responsibilities
- Plan and execute ATL & BTL marketing activities
- Create and execute marketing campaigns for lead generation
- Drive business development and sales conversions from marketing leads
- Maintain a structured sales pipeline and follow-up process
- Achieve monthly/quarterly sales targets
- Coordinate with internal teams and external vendors/agencies
- Track campaign performance, leads, and conversion metrics
- 1–2 years of experience in marketing / social media / business development / sales
- Hands-on exposure to ATL/BTL campaigns
- Strong sales mindset with proven follow-up discipline
- Excellent communication, negotiation, and interpersonal skills
- Familiarity with tools like CRM, Meta Ads, Google Ads, Canva, etc.
- Ability to work in a target-driven environment