About the role
- Be comfortable appearing on camera and creating short-form video content.
- Ideate, script, shoot and coordinate content for Instagram and TikTok.
- Develop content that feels native to the platform rather than like traditional brand advertising.
- Identify trends, formats and cultural moments that can be creatively adapted for Amber's audience.
- Experiment with different hooks, formats and storytelling styles to improve engagement.
- Understand how Instagram and TikTok algorithms and content formats work.
- Build and execute a content calendar and roadmap based on audience insights and performance.
- Track content performance and use insights to continuously improve the strategy.
- Analyse competitor, creator and category content to identify opportunities and new formats.
Reporting & Performance
- Track key content metrics including reach, views, engagement, watch time and follower growth.
- Create regular performance reports and translate insights into actionable recommendations.
- Maintain content trackers, calendars and documentation.
- Coordinate with internal teams, creators and other stakeholders to execute content smoothly.
- Manage briefs, timelines, approvals and feedback.
- Ensure stakeholders are aligned on content objectives, timelines and deliverables.
- 6 months–1 year of hands-on social media/content creation experience.
- Comfortable and confident being on camera and creating short-form video content.
- Strong understanding of Instagram and TikTok content, formats and algorithms.
- Ability to ideate and execute engaging, original content.
- Strong understanding of social media insights and performance metrics.
- Ability to turn data and audience behaviour into content decisions.
- Strong communication and stakeholder management skills.
- Highly organised and comfortable managing content calendars, trackers and reports.
- Strong understanding of trends, internet culture and creator ecosystems.
- A disruptive mindset—you don't follow trends simply because everyone else is doing them.
- You have previously been the face/creator of a social media account or content series.
- You have experience creating Reels, TikToks, short-form videos or UGC.
- You understand student, Gen Z and flatmate culture, particularly in the UK.
- You have managed or contributed to a social media page with measurable results.
- You have a portfolio, Instagram/TikTok account or examples of content you have created.
- You can demonstrate how your content contributed to views, engagement, reach or follower growth.