About the role
Responsibilities
- Formulate and implement social media plans specifically designed for the distinct characteristics of the food and beverage market.
- Create premium, mouth-watering visual assets, such as photography and video, to highlight menu selections and the ambiance of the venue.
- Craft engaging text and captions that match the brand's tone while stimulating audience participation and driving physical visits.
- Track emerging social media trends and monitor competitor actions to uncover chances for creative campaigns and special offers.
- Oversee daily publication schedules across multiple channels, ensuring updates are consistent and delivered on time.
- Evaluate performance data to optimize content approaches and expand audience reach and interaction levels.
- Partner with culinary and service staff to organize content production sessions and synchronize digital marketing efforts with operational activities.
RequirementsRequirements:
- Hold 1 to 3 years of relevant professional experience in social media management or content creation, ideally within the hospitality or food service sector.
- Present a robust portfolio that highlights skill in producing visually striking content centered on food.
- Possess strong technical skills in social media management platforms, graphic design applications, and video editing software.
- Exhibit superior written and oral communication abilities, accompanied by a sharp attention to detail and a talent for storytelling.
- Demonstrate the capacity to work autonomously and handle multiple projects effectively within a rapid-paced setting.
- Maintain a thorough knowledge of current social media algorithms and industry best practices specific to the restaurant and food and beverage field.