About the role
- Build platform-specific strategies to increase reach, engagement, and brand visibility.
- Stay updated with social media trends, formats, and algorithms.
- Lead monthly/weekly content calendars across brands and platforms.
- Oversee content creation including reels, posts, stories, campaigns, and other social formats.
- Ensure content is aligned with brand voice, audience needs, and business goals.
- Drive organic growth, engagement, reach, and audience acquisition.
- Monitor social media analytics and identify opportunities for improvement.
- Track competitors and emerging trends to improve content performance.
- Lead and mentor the social media and content team.
- Set goals, review performance, and ensure timely execution of content plans.
- Coordinate with designers, video editors, content, marketing, and other teams.
- Plan and execute social media campaigns, launches, and trending initiatives.
- Strengthen Toprankers’ brand presence across key digital platforms.
- Collaborate with influencers, creators, and relevant partners when required.
- Prepare regular social media performance reports.
- Track key metrics such as reach, engagement, followers, views, and conversions.
- Use insights and data to continuously optimize the social media strategy.
- 5+ years of experience in social media, digital marketing, or content marketing.
- Proven experience in managing social media for a brand or organization.
- Excellent understanding of content trends, analytics, and audience growth.
- Strong communication, creativity, leadership, and execution skills.
- Experience managing a team is preferred.
- EdTech experience will be an added advantage.
- Organic reach and audience growth.
- Engagement and content performance.
- Follower/subscriber growth across platforms.
- Successful execution of campaigns and content calendars.
- Brand visibility and social media presence.
- Team productivity and timely content execution.