About the role
As a Social Media Intern, you will work across multiple brands and projects on content, social media, research, influencer management, audits, and reporting. You may work on everything from identifying a content idea and researching a market to shortlisting creators, coordinating with them, conducting audits, and tracking performance. The exact mix will vary based on project requirements.
The core responsibilities for the job include the following:
Content and Social Media:
- Track social media trends, formats, conversations, and platform updates.
- Develop content ideas across brands, platforms, and formats.
- Support content planning, coordination, execution, and publishing.
- Assist with day-to-day social media management.
Brand, Market, and Competitor Research:
- Research brands, audiences, competitors, industries, and relevant topics.
- Identify useful insights, trends, references, and content opportunities.
- Research websites, creators, and digital platforms as required.
Influencer Management and Audits:
- Shortlist influencers based on brand, campaign, and project requirements.
- Evaluate creators based on content quality, audience relevance, engagement metrics, and brand fit.
- Maintain influencer lists and databases.
- Collect, organize, and analyze information for influencer and social media audits.
- Assist with or conduct audits as required.
- Reach out to shortlisted creators and manage communication.
- Coordinate calls, meetings, and follow-ups.
- Support creator collaborations from shortlist through execution.
Reporting and Analysis:
- Track social media performance and maintain reporting sheets.
- Compile relevant platform metrics.
- Identify patterns and observations from performance data.
Coordination:
- Coordinate with internal teams, creators, and external stakeholders.
- Track tasks, timelines, requirements, and follow-ups.
- Communicate progress, requirements, and blockers clearly.
Expectation:
- Curiosity about social media, content, brands, and digital culture.
- Strong research, communication, and organizational skills.
- Ability to think independently and figure things out without constant direction.
- A proactive approach to work and problem-solving.
- Ability to manage multiple tasks and work within deadlines.
- Willingness to use digital and AI tools effectively.
- Openness to feedback and willingness to learn quickly.
- Ownership of assigned work from start to finish.