About the role
We are looking for a creative and data-driven Social Media Manager to manage and grow our brand presence across social platforms. The ideal candidate should understand trends, storytelling, and audience engagement and be capable of turning ideas into high-performing content.
Responsibilities:
- Create engaging content, including posts, reels, carousels, stories, and threads.
- Manage content calendar, scheduling, and publishing.
- Monitor daily engagement, comments, and DMs.
- Track performance metrics (reach, engagement, conversions) and optimise campaigns.
- Collaborate with design, marketing, and content teams.
- Stay updated with platform trends, formats, and algorithm changes.
- Run campaigns, contests, and brand awareness initiatives.
- Maintain a consistent brand voice across platforms.
Requirements:
- 1-5 years of experience managing brand social media accounts.
- Strong understanding of social media trends and algorithms.
- Excellent copywriting and storytelling ability.
- Experience with tools like Meta Business Suite, Hootsuite, Buffer, and Sprout Social.
- Basic knowledge of Canva, Photoshop, or video editing tools.
- An analytical mindset with the ability to interpret insights and reports.
Good to Have:
- Experience handling finance/fintech, SaaS, or startup brands.
- Influencer collaboration experience.
- SEO and content marketing knowledge.