About the role
Key Responsibilities:
- Develop and execute comprehensive social media strategies aligned with client business objectives
- Manage end-to-end campaign execution including creatives, copy, publishing, and optimization
- Drive engagement, follower growth, and brand positioning through innovative content formats (Reels, short-form video, trend-based content)
- Collaborate with performance marketing, design, and client servicing teams
- Analyze KPIs (reach, engagement, CTR, conversions) and present insights-driven reports to clients
- Stay updated with platform algorithm changes and emerging trends