About the role
Key Responsibilities 1. Social Media Growth & Brand Development • Goal: Increase Rasayanam's social media following organically by at least 50% in the first 6 months; from there onwards grow with steady exponent. • Content Strategy: Develop, plan, and implement a content strategy that aligns with brand positioning, ensuring consistent growth and engagement across all platforms. • Brand Voice & Messaging: Ensure consistent, clear brand messaging across all posts, in line with Rasayanam's mission and values. • Work closely with the HR Department for Employer branding. •Work closely with influencer marketing personnel to align Social Media Strategy and Content campaigns. 2. Content Creation & Ideation • Content Development: Lead the creation of visually appealing, high-quality content, including posts, videos, reels, and stories that capture audience attention. • Content Calendar: Design and maintain a content calendar, planning posts at least 2-3 weeks in advance. Deliver at least 4-5 posts per week across key platforms. • Creative Campaigns: Lead the ideation of at least 2 major campaigns per quarter, ensuring each is highly engaging, viral-worthy, and brand-aligned. • Storytelling: Use data-backed storytelling techniques to enhance product and brand narratives through content. 3. Data-Driven Approach & Performance Analysis • Analytics & Reporting: Use social media analytics tools to track key metrics such as engagement, click-through rates, follower growth, and conversions. • Monthly Reports: Deliver monthly reports detailing campaign performance, key metrics, and areas for improvement, ensuring transparency and accountability. • KPIs: Meet or exceed agreed KPIs such as 30-50% increase in engagement rate, 50% growth in followers, and 30-50% increase in website traffic within the first 6 months. 4. Community Engagement & Brand Advocacy • Audience Interaction: Respond promptly to comments, messages, and inquiries across all social media platforms, ensuring customer satisfaction. • UGC Campaigns: Develop user-generated content (UGC) campaigns that drive audience participation and brand advocacy, resulting in at least 100 pieces of UGC per quarter. • Community Building: Foster a strong, engaged community around the Rasayanam brand, increasing brand loyalty and customer retention. Key Result Areas (KRAs) 1. Brand Growth: • Achieve a 50% growth in social media followers within the first 6 months. • Increase brand mentions, engagement rates, and visibility across platforms by at least 40% within the first 3 months. 2. Content Creation & Engagement: • Ensure consistent content output of at least 4-5 posts per week. • Increase content engagement rates (likes, shares, comments) by 30% within the first 3 months. 3. Community Building & Engagement: • Foster an engaged online community, achieving 100 pieces of UGC per quarter. • Maintain a high level of audience interaction with 99% response rate to all comments and inquiries within 24 hours. Qualifications & Requirements • 3-6 years of hands-on experience in social media marketing, with proven success in growing brands and increasing engagement. • Minimum 3-6 years of experience working at major marketing agencies or 3-6 years full-time experience working long-term with Nutraceutical product-based organizations working in the specific Social Media Management domain and has shown proven growth. • Strong experience in content creation, particularly video, graphic design, and written content for social platforms. • Excellent communication, storytelling, and collaboration skills. • Analytical mindset with experience using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Analytics). • Self-starter with the ability to work independently and meet tight deadlines. Preferred Skills: • Personal social media influence or an active and engaged presence across platfo