About the role
Job Summary
We are looking for an experienced, creative, and results-driven Social Media Manager to lead the company's social media presence and digital brand communication. The candidate will be responsible for developing and executing social media strategies, managing content, increasing brand visibility, engaging with the target audience, and driving measurable business results through social media platforms.
The ideal candidate should have 5+ years of relevant experience, a completed MBA, strong knowledge of social media trends, content strategy, analytics, paid campaigns, and digital marketing.
Key Responsibilities
Social Media Strategy
Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
Identify emerging social media trends and develop strategies to increase brand awareness and engagement.
Define content themes, target audiences, posting schedules, and campaign objectives.
Content Management
Plan and manage monthly and weekly social media content calendars.
Coordinate with graphic designers, videographers, photographers, agencies, and content creators.
Develop creative briefs for posts, reels, videos, campaigns, stories, and other digital content.
Review and approve content to ensure consistency with brand guidelines.
Develop engaging captions, copy, hashtags, and campaign messaging.
Campaign Management
Plan and execute social media campaigns for product launches, promotions, events, and brand initiatives.
Manage paid social media campaigns and coordinate with performance marketing teams/agencies.
Monitor campaign performance and optimize campaigns based on results.
Develop innovative campaigns to increase reach, engagement, leads, and conversions.
Community & Brand Management
Monitor comments, messages, mentions, and customer interactions across social media platforms.
Ensure timely and professional responses to customer queries and feedback.
Build an active and engaged online community.
Monitor brand reputation and escalate critical issues when required.
Analytics & Reporting
Track and analyze social media performance using platform analytics and reporting tools.
Prepare weekly and monthly reports covering reach, engagement, followers, leads, conversions, and campaign performance.
Identify trends and insights and recommend improvements.
Monitor competitor social media activities and benchmark performance.
Influencer & Collaboration Management
Identify and coordinate with relevant influencers, creators, bloggers, and brand partners.
Manage influencer campaigns from selection and briefing to execution and performance tracking.
Build long-term relationships with relevant digital creators and industry partners.
Team & Agency Coordination
Manage and coordinate with internal creative teams and external digital marketing agencies.
Provide clear briefs and deadlines to ensure timely content delivery.
Review creative output and ensure alignment with brand objectives.
Coordinate with Sales, Marketing, Product, and Business Development teams for campaign requirements.
Required Qualifications & Experience
MBA completed, preferably in Marketing, Digital Marketing, Business Management, or a related specialization.
5+ years of professional experience in Social Media Management / Digital Marketing.
Proven experience managing social media accounts for a brand or organization.
Strong understanding of social media platforms, content marketing, and digital trends.
Experience in managing social media campaigns and analytics.
Required Skills
Excellent content planning and storytelling skills.
Strong copywriting and communication skills.
Knowledge of social media analytics and performance measurement.
Understanding of paid social media advertising.
Good knowledge of Canva, Meta Business Suite, and social media management tools.
Knowledge of Google Analytics and other digital marketing tools is an advantage.
Strong project management and coordination skills.