About the role
- Own the brand’s presence across Instagram, YouTube, Pinterest, and emerging platforms.
- Develop and execute content strategies that feel bold, disruptive, and true to fashion.
- Collaborate with designers, creators, and marketing to create scroll-stopping content.
- Experiment with new formats. Be it reels, memes, UGC, long-form, or collaborations to keep the brand relevant.
- Track performance and tweak strategies, but never compromise on creativity.
- Spot and shape Salty trends, bringing a Salty lens to what’s happening online.
- Build and engage an authentic salty community.
- Coordinate influencer tie-ups and campaign rollouts in sync with brand goals.
- 2–4 years of experience managing social media for fashion, lifestyle, or culture-first brands.
- Strong understanding of fashion, design, and youth culture.
- Hands-on with Instagram, Meta, YouTube, and other platforms’ backend tools, analytics, and some other growth levers.
- Ability to think visually and collaborate closely with design/creative teams.
- Comfort with AI tools, editing apps, and creative experimentation.
- Strong copy instincts. Able to write bold, catchy, and culturally relevant lines.
- Experience with influencer and creator partnerships.
- Driven, experimental, and fearless about trying new formats and approaches
- A portfolio or track record of ideas that proves you’ve created work people remember
- This is a work-from-office role - You should be willing to travel to Okhla, Delhi
- Work with a dynamic, young team dedicated to innovation and excellence.
- Be part of building a cutting-edge startup with a mission to disrupt the industry.
- Engage in a culture that values initiative and leadership.