About the role
Responsibilities:
- Content Creation: Write compelling copy for hooks, captions, and posts. Conceptualize and coordinate visual assets and short-form videos.
- Community Management: Actively engage with the audience by responding to comments, direct messages, and mentions to foster a loyal community and provide customer support.
- Analytics and Reporting: Track key performance indicators (KPIs) such as reach, engagement, follower growth, and conversion rates. Use data and platform insights to refine future content.
- Trend Monitoring: Stay current with digital culture, algorithm changes, and emerging social media trends.
- Collaboration: Work with cross-functional teams (e. g., designers, product marketers) to ensure brand consistency and often manage influencers or UGC (User Generated Content) creators.