About the role
Location:Vasanth Nagar, Bengaluru (first preference)Koregaon Park Annexe, Pune
Work mode: WFO, Mon to Fri (10:00 am to 7:00 pm)
Key Responsibilities
- Develop and lead social media strategies for B2C brands across relevant platforms.
- Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.
- Translate brand objectives into engaging, culturally relevant, and trend-driven content.
- Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.
- Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.
- Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.
- Use social media insights and analytics to evaluate performance and develop actionable recommendations.
- Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.
- Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.
What We're Looking For
- 5+ years of experience in social media, digital marketing, brand strategy, content strategy, or a similar role.
- Strong experience working with B2C / consumer-facing brands.
- Proven experience in developing and executing social media and content strategies.
- Strong understanding of Instagram and other major social platforms, their formats, audiences, and trends.
- Experience with creative strategy and brand storytelling.
- Experience working with fashion, lifestyle, retail, beauty, or similar consumer brands is highly preferred.
- Strong client-facing and communication skills.
- Ability to translate business and brand objectives into compelling social-first ideas.
- Strong understanding of social media analytics and performance metrics.
- Experience managing or mentoring a team is preferred.
- A strong creative eye, curiosity about culture and trends, and the ability to turn insights into ideas.