About the role
At Exito, we focus on creating bespoke
solutions that focus on thought leadership, collaboration, re-education and
building new business opportunities. Our conferences and summits reach global
markets across the EMEA & APAC regions where we engage with various CXO's
and Business
Leaders across industries in tech and
non-tech spaces.
As a social media marketing
professional, your role involves developing, implementing, tracking, and
optimizing our social media campaigns across all relevant channels. You would
also be required to deliver clear and concise content to keep our target audience
engaged.
Responsibilities & Scope of Work
Content Planning & Execution
- Write platform-native copy
(posts, carousels, captions, threads, short-form video scripts) for a
C-suite B2B audience.
- Plan launch-week,
countdown, live-event, and post-event content for each conference.
- Label every piece of
content by its goal (delegate, sponsor, or brand) and write to that
audience.
Event Promotion
- Promote speakers, agendas,
and sessions in coordination with the conference production team.
- Run live coverage on event
days, including real-time posts, stories, and highlights.
- Repurpose event recordings
and speaker clips into short-form assets.
Community & Engagement
- Manage comments, DMs, and
mentions within agreed response times.
- Coordinate with speakers,
sponsors, and partners on co-branded and tagged content.
Analytics & Reporting
- Track reach, engagement,
follower growth, click-through, and registration influence per platform.
- Maintain UTM tagging
conventions so social traffic is attributable to analytics.
- Produce weekly and monthly
performance reports with clear recommendations.
Research & Coordination
- Monitor competitor event
pages and ads (including Meta Ad Library) for positioning and creative
trends.
- Track trends in enterprise
tech, BFSI, cybersecurity, and digital transformation for timely content.
- Brief the design team on
visual requirements and review creatives before publishing.
- Support the paid-ads team
with organic insights and audience learnings.
Requirements
Must-Have
- 0–2 years of social media
experience, preferably B2B, events, media, or tech.
- Strong written English
suited to a senior professional audience.
- Understanding of UTM
parameters and basic campaign tracking.
Good-to-Have
- Experience promoting
conferences, webinars, or B2B events.
- Familiarity with scheduling
tools (Buffer, Hootsuite, Meta Business Suite, or similar).
- Basic Canva skills for
quick edits.
- Exposure to CRM tools
(HubSpot, Zoho) or email marketing.
- Interest in enterprise
technology and IT industry trends.
Benefits
-International Exposure
-Travel opportunities to different cities & countries
-Quarterly incentives
-Hands-on training
-Diverse growth opportunities
Job Type:
1. Full time & On-site
2. 5 day work week