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GladOwl Web Solutions Pvt. Ltd

Posted 21 Aug 2026

Social Media Strategist

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Employment
Full time
Posted
21 Aug 2026

About the role

Key Responsibilities

  • Build and maintain monthly social media content calendars aligned to each client’s objectives and brand voice
  • Coordinate captions, static creatives, carousels, reels, stories, and campaign moments with Content and Design teams
  • Manage community responses, comments, DMs, escalation points, and basic online reputation hygiene
  • Track platform trends and recommend relevant content formats without compromising brand consistency
  • Prepare monthly organic social performance summaries covering reach, engagement, follower quality, top content, and next actions
  • Manage multiple client calendars and approvals without missed posting dates

Must-Have Skills / Screening Criteria

  • Good copy judgement and ability to write/edit concise social captions
  • Organised content-calendar and approval-management skills
  • Comfortable using social scheduling/publishing tools and platform insights
  • Able to distinguish meaningful engagement from vanity metrics

Good to Have

  • Basic Canva/Figma skills for quick adaptations or briefing creatives
  • Hands-on experience with reels/short-form video coordination
  • Experience with education, B2C, D2C, or founder-led brands


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