About the role
Role ObjectiveTo drive sales, distribution, visibility, and market expansion for Malpani Group’s Tobacco and Tea portfolio within an assigned district. The role includes managing distributor operations, retailer relationships, and a team of Sales Promoters to ensure effective execution and brand visibility across the market.
1. Sales & Market Development
- Deliver primary and secondary sales targets for Tobacco & Tea categories.
- Expand market coverage through new retailer additions, wholesale penetration, and distribution expansion.
- Drive numeric & weighted distribution while ensuring product availability across channels.
2. Distributor & Channel Management
- Ensure timely order booking, stock rotation, and inventory planning with the distributor.
- Monitor distributor ROI, claim settlements, and compliance to company guidelines.
- Train and supervise distributor salesmen for effective field performance.
3. Retail Execution & Trade Engagement
- Conduct daily market visits to monitor product placement, visibility, and competitor activities.
- Build strong relationships with key trade partners, wholesalers, and retail influencers.
- Implement trade schemes, visibility drives, and marketing activations (especially for Tea category).
- Ensure merchandising standards are met with proper display of POSM.
4. Management of Sales Promoters
- Recruit, train, and supervise Sales Promoters deployed in retail markets.
- Allocate daily targets, monitor performance, and ensure promoter productivity.
- Provide product training, sales scripts, and field guidance to Promoters.
- Review daily reporting dashboards and resolve on-ground challenges.
- Ensure promoters drive visibility, sampling (Tea), and consumer conversion in key outlets.
5. Territory Planning & Reporting
- Execute beat plans and ensure coverage of all potential outlets in the district.
- Track competitor products, trade activities, and pricing patterns.
- Prepare daily, weekly, and monthly sales reports, promoter performance reports, and market insights.