Specialist Digital Marketing

1. POSITION DESCRIPTION

JOB TITLE

Specialist Digital Marketing

GRADE

M

DEPARTMENT

Marketing

LOCATION

HO

SUB-DEPARTMENT

Digital Marketing

TYPE OF POSITION

Full-time

REPORTS TO

Manager-Marketing Automation

REPORTING INTO

NA

1. ROLE PURPOSE & OBJECTIVE

The Specialist will assist in the development and execution of WhatsApp & Chatbot banking use cases to meet business objectives. This role will work closely with cross-functional teams, and contribute to planning, research, and manage the lifecycle of Bot Banking.

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• NA

• 83 Lakh customers

• 100+ Use cases

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Support the team in defining the roadmap for WhatsApp & Chatbot banking.

• Assist in identifying the customer needs, market trends, and competitive landscape to create use cases.

• Collaborate with business, IT, and marketing teams to develop and launch new features.

• Meeting timelines on the tasks and releases for WhatsApp & Chatbot banking.

• Analyze metrics and user feedback to make decisions based on qualitative & quantitative data for enhancements and new features.

• Support the development of documentation, such as requirement documents, Flow Charts, User Stories & Dashboards.

• Ensure publishing the Dashboards for WhatsApp & Chatbot banking to the supervisor.

• Stay informed about industry trends, emerging technologies, and best practices in Bot banking.

Customer

• Ensure that the supervised training to the bot is done for unanswered queries.

• Ensure WhatsApp & Chatbot banking adoption by promotional activities, nudges, user opt ins at online journeys, and through omni channel communications via emailers & SMS.

Internal Process

• Ensure Compliance of all audits (Risk/IT/Compliance/Audit/Statutory) on time

• Ensure all Use cases, creatives, workflows, and communication have written approvals from relevant stakeholders.

• Review of SMS Templates on a quarterly basis

• Managing vendor agreements

• Billing & provisioning by 27^th of every month

Innovation & Learning

• Completion of all mandatory courses

• Complete course on marketing automation

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

- Bachelor's degree in Business, Marketing, Engineering, or related field.

Experience (Years and Core Experience Type)

- 0 to 2 years of experience

Certifications

- AI, Product Management certifications is nice to have

Functional Skills

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Excellent communication and collaboration skills.

- Eye to Detail with strong organizational and management abilities.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Behavioral Skills

- Team player, who is ready to take the ownership and deliver the results

- Ready to work under pressure

Competencies

- Growth Mindset, MS Excel, MS Word, MS PowerPoint

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Product

• IT

• Business

• Compliance

• Legal

• Phone Banking & SQ

• Marketing

• Alliance

• Digital Banking

• Finance

• Bot Vendor

• Marketing Automation Vendor

• Digital Marketing Agency

• Creative Agency

PREPARED BY Rakshith Thimmaiah

DATE 7^th May 2024

REVIEWED BY Prince Gerald Ignatius

DATE 7^th May 2024

LAST UPDATED BY

DATE