About the role
JOB TITLE
Specialist – Products(Micro Banking)
DEPARTMENT
Microbanking
LOCATION
Kolkata RO
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ROLE PURPOSE & OBJECTIVE
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Primary responsible for Group Lending (GL) product line contribution as a business unit. This extends from increasing the profitability of existing GL suite to developing new products for the company
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To build products from existing ideas, and help to develop new ideas based on their industry experience and their contact with customers and prospects
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To implement new GL products and processes at regional level efficiently
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To share the field and branch level insights about products, processes and competition for development of new products.
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To build healthy interdepartmental relationship for solving complex issues and implementation of new projects.
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To publish periodic updates of business to the HO and Branch users
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SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
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Not Applicable
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Entire GL Products and all related documents
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Managing Risk, Compliance and Audit of Microbanking Asset Products in coordination with the Product Manager
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KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
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To manage the entire Group lending product line life cycle
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To manage the design, features and benefits of GL products, volume forecasting & market share
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To carry out pricing analysis, determine and support distribution channels, design, develop and implement promotional plans for the GL products
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To specify market requirements for current and future GL products by conducting market research supported by on-going visits to customers and non-customers
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Efforts to maintain / improve collection efficiency in all the branches
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Branch and customer visit to understand field requirements
Customer
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Customer/ staff research and feedback - Engaging with customers/staff on a periodic basis to understand the changes in consumer behavior and come up with suggestions to bring products & services at par with the customer feedback and requirement
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Gauging Competition to develop/maintain customer centric products and services
Internal Process
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To develop and implement a company-wide go-to-market plan, working with all departments including distribution, Credit, Operations to execute
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To organize GL product trainings for launch, expansion and capacity building
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To implement all the process related changes at regional level efficiently
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To conduct various pilot project before mass implementation
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Compliance, audit and risk Management for MB Asset Products
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Maintaining GL Product Program and other documents related to GL business
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Managing GLOW, Trucell and making relevant changes related to regulatory, business requirements
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Process changes to make GL effective and efficient
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Managing any system changes related to GL (BRD preparation, FSD review and sign off, UAT testing related to GL)
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Monitoring KYC and Documentation errors for GL
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Work closely with Credit and Collections teams for maintaining a healthy GL portfolio
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To prepare product and process notes and to seek approval from various committee
Innovation & Learning
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Prepare relevant training materials for staff for BLT, Parichay , Product/Process Launching or modification, variable pay/R&Rs etc.
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Developing continuous insights about industry, competition & changing customer land-scape
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Participating in various assigned trainings and to bring insight to the product
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MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
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Master’s Degree / MBA or equivalent
Experience(Years and Core Experience Type)
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At least 1 year post-qualification experience in product development in MFIs/NBFCs/Banks/Reputed NGOs in SME Lending/Home Lending
Certifications
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NA
Functional Skills
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Good knowledge of Product, systems, processes
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Understanding of customer segment, staff, business model
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Advanced MS Office (Word, Excel, Power point) knowledge
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Ability to design & develop product programs suited for lower income customer needs
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Ability to design processes which can be best fit in the current regulatory framework while simplifying the GL process and make it more contactless/ digital
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System knowledge to maintain Applications like GLOW/Trucell
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Understanding of basic customer/market research processes and capabilities to design, execute and report research projects, aimed at developing/fine-tuning Products
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Knowledge of and flair for marketing and promotion activities in the low income customer segment
Behavioral Skills
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Proficiency in work - maintaining good quantity and quality works
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Planning and organization skills
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Initiatives
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Inter-personal relationships
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Communication skills
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Multi-tasking
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Positive Attitude towards work
Competencies
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Emotional Intelligence
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Cultivating Networks & Partnerships
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Coaching and Developing others
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Driving Innovation and Execution
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Leading Change
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Operational Decision Making
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KEY INTERACTIONS
INTERNAL
EXTERNAL
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MB and RB Business teams – RBMs, DMs, AMs, CRMs and ACRMs
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SPOCs of Credit, Collection, Operations, IT, Ops Risk, Credit Risk, Compliance, Legal, Audit, Finance and Accounts, HR, Phone Banking and SQ
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PAC and PrAC members
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Vendor management