About the role
Your responsibilities:
• Creating concise, eye-catching, and innovative headlines and body copy• Researching and organizing facts and sources• Consistently brainstorming and collaborating with team for new ideas and strategies• Building a following for brand on social media with creative work• Researching markets and industries to compare and create content that is innovative and original• Collaborating with campaign managers, creative team, and designers• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)• Be willing to answer any questions posted by their readers.• Create content on e-books, podcasts etc.• Promote content on social media• Identify customers’ needs and gaps in our content and recommend new topics• Ensure all-around consistency (style, fonts, images and tone)• Update website content as needed• Edit content produced by other members of the team• Analyse content marketing metrics and makes changes as needed • Collaborate with other departments to create innovative content idea
Skill sets/Experience we require:
• Proven work experience as a Content Writer, copywriter or similar role• Portfolio of published articles• Experience doing research using multiple sources• Familiarity with web publications• Excellent writing and editing skills in English• Hands-on experience with Content Management Systems (e.g. WordPress)• Ability to meet deadlines• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics Pedigree:
• Bachelors/Masters in English, Journalism, Marketing or related field •. Minimum 4-6 years of exp