About the role
Skills:· Impeccable English and creative writing skills· 4+ years of full-time ad agency experience as a copywriter, preferably at a full- service agency; SEO writing experience irrelevant· Great ideation skills and ready to work in a well-defined team structure· Should be able to write in Gujarati or Hindi compulsorily, apart from English· Should take ownership of their individual projects, working in sync with the design and account management team members,occasionally with otherleaders· Should have worked on print, web, and branding projects
Job Description:· Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and accountmanagers, occasionally with other leaders· Attending client meetings for new projects along with the team, asking the right questions to collect data to work on the projectsuccessfully· Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures,landing pages, and other marketing collaterals· Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand’s requirement· Coming up with brand names, taglines, brand story, values, mission, vision, core values, philosophy etc. to define brand identity· Continuously come up with new and innovative creative marketing ideas for a range of multiple clients· Accompanying the team for client meetings and recces· Participate in the organization’s upskilling initiatives like training programs, conclaves, online courses etc. to continuously improvework quality and overall approach· Support other teams, including the HR department for internal activities, events and brand CC’s initiatives· Guiding junior copywriters, whenever required