About the role
Own and manage website traffic growth, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts.
Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimization (GEO) trends to drive sustained organic traffic.
Establish a continuous website optimization strategy focused on discover ability, relevance, and user engagement.
Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives.
Ensure content direction is aligned with search intent, audience relevance, and brand positioning.
Manage end-to-end social media execution with a focus on click-throughs and website visits, not just engagement metrics.
Develop an integrated digital visibility strategy, ensuring consistency across website, content, and social channels.
Set the strategy for marketing asset readiness and reusability to support scalable and long-term branding efforts.
Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to website traffic growth.
Requirements
4–5 years of B2B IT Services Digital Marketing experience.
Strong expertise in SEO (technical, transactional content, and organic lead generation)
Proven experience in conversion funnel optimization and lead qualification
Hands-on experience with GA4, GTM, conversion tracking, and CRM tools
Ability to drive revenue-focused growth, not just traffic
Benefits
Working hours: 10:00 AM – 7:00 PM
Working days: 5 days a week (plus 1st & 3rd Saturdays working)
Medical Insurance coverage for employees
Provident Fund (PF) facility
Quarterly parties and yearly outings/trips for team bonding
Regular check-ins with leadership for growth and feedback
Recognition awards to celebrate high performance
Fun activities and team engagement sessions throughout the year