About the role
What You'll Be Doing
- Developing an integrated mass-communication strategy and campaign plans for the company's various verticals in coordination with Brand Strategy across all channels
- Monitoring stories, information, content relating to the company brand and maximizing opportunities for creating a positive image
- Developing and leading the company's internal communication strategy
- Implementing communications plans to increase brand awareness and persuade prospects and mass by and large
- Developing relationships with key contacts for marketing and publishing and grow media coverage both online and offline
- Governing blogs, presentations, pitch decks, branding kit, videos, infographics, press releases and media coverage as per brand guidelines
- Managing media coverage for Awards/CSR, corporate gifts and PR
- Own brand communication and observe/audit all corporate communication happening via company ensuring guidance to internal customers and stakeholders
- Managing personal branding of CEO
- Overseeing the annual communications budget and ensuring its maximized outcomes
- Execute all plans with design and digital marketing team
- Assist the business development team in exhibitions and create enough buzz, assist booth and marketing material designing
- Leverage AI-powered tools for content strategy, creation, media monitoring, and sentiment/performance analysis
- If needed, develop and execute a crisis communication protocol to protect brand reputation
- Drive social media strategy and manage influencer/creator partnerships to extend brand reach
- Track and report communication effectiveness using data-driven metrics (engagement, sentiment, reach, ROI)
- Manage and submit Marcom Projects to management
What We'd Love To See
- Creative Thinking
- Excellent Mass Communication
- High on Visualization and good in Design skills
- Blogging / Creative writing
- Proficient in multiple languages and communication skills
- Multitasking abilities
- Familiarity with AI tools for content generation and media monitoring
- Understanding of social media and influencer marketing dynamics
- Comfort working with data/analytics to measure communication impact
- Prior experience managing personality branding for CXOs
- Experience owning and reporting on a communications/marcom budget
It'd Be Great If You Had
- Hands-on exposure to PR, media relations, and press release management
- Experience coordinating exhibitions, booth design, and marketing material creation for events
- Working knowledge of design tools to support infographics, decks, or branding kits
- Experience collaborating cross-functionally with design and digital marketing teams
- Prior experience managing external partners/agencies for marcom activities
- Experience with AI-driven marketing/analytics platforms (e.g., sentiment analysis, content generation, or social listening tools)
- Prior experience handling a crisis communication situation