About the role
Brand Strategy & Positioning
- Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital, on ground, and retail partnerships.
- Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.
- Drive consistency in brand voice, visual identity, and messaging across regions and channels.
- Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.
- Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability frameworks.
- Design consumer promotions, referral programs, and channel partner activation initiatives.
Digital & Social Marketing
- Guide the content strategy team to produce platform-native content that builds awareness and drives leads.
- Analyse platform performance metrics and translate them into actionable content and media decisions.
- Conduct regular marketing gap analyses — identifying underserved customer segments, messaging opportunities, and competitor white spaces.
- Partner with sales and product teams to align marketing with pipeline and conversion targets.
- Lead market research, consumer surveys, and competitor benchmarking exercises.
- Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.
- Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.
- Collaborate cross-functionally with sales, operations, agencies and partner teams.
RequirementsWhat We're Looking For
Experience & Education
- 6–8 years of marketing experience, with at least 3 years in a retail brand.
- Proven track record of managing integrated campaigns with measurable business outcomes.
- Should have prior team management experience
- MBA in Marketing or equivalent from a recognised institution preferred.
- Strong command of brand strategy, campaign management, and consumer behaviour