About the role
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Drive customer acquisition, retention, and engagement initiatives through digital channels.
- Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
- Manage annual digital marketing plans, budgets, and KPIs.
- Monitor campaign performance and maximize ROI through data-driven optimization.
- Manage PPC, display advertising, remarketing, and lead generation campaigns.
- Lead SEO strategy to improve website visibility and organic traffic.
- Collaborate with content and web development teams to implement on-page and technical SEO improvements.
- Monitor keyword rankings, backlink profiles, and website health metrics.
- Develop content strategies that support brand positioning and lead generation goals.
- Oversee social media campaigns across relevant platforms.
- Ensure consistent brand messaging across all digital channels.
- Manage agency partners, content creators, and influencers where required.
- Oversee website performance, UX optimization, and conversion rate improvement initiatives.
- Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
- Coordinate with IT and development teams for website enhancements and integrations.
- Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
- Build dashboards and provide actionable insights to leadership.
- Measure campaign effectiveness and recommend strategic improvements.
MBA in Marketing
General Experience Critical Experience System Generated Core Skills System Generated Secondary Skills