About the role
Requirements:
- Minimum 5 years of hands-on PPC experience, with a significant portion spent working on US market campaigns.
- Deep expertise in Google Ads (Search, Display, Performance Max) and Microsoft Ads.
- Proven track record in B2B PPC experience with longer sales cycles, multi-touch attribution, and lead generation KPIs.
- Strong command of audience segmentation strategy, including firmographic, demographic, and behavioral targeting.
- Proficiency with Google Analytics 4 conversion tracking and campaign attribution models.
- Experience managing mid-to-large budgets ($50K+/month) with demonstrable ROI outcomes.
- Excellent analytical skills: ability to derive insights from complex data and translate them into strategy.
Good to Have:
- Familiarity with CRM platforms such as HubSpot or Salesforce and their integration with paid media data.
- Knowledge of programmatic advertising platforms and retargeting strategies.
- Google Ads or Microsoft Advertising certifications.
- Experience working in or with agencies managing US-based B2B clients.