Sr. Social Media Executive (2-4 years)

Key Responsibilities:

Strategy & Planning
● Build a monthly content plan for each brand, organised around topics the target
audience cares about (not internal updates)
● Keep a balanced content mix: thought leadership, education, industry insight, product
and company updates

Track industry trends, competitors and platform algorithm changes, and turn them
into content ideas

Content Creation

articles and newsletters

designers and editors from idea to final cut
● Create original formats that make B2B content engaging: explainers, myth-busters,
data stories, POV pieces, industry commentary
● Keep each brand’s voice and visual identity consistent
● Growth, Engagement & Lead Contribution
● Grow a relevant following among the target audience (decision-makers in key
international markets), not just raw follower numbers
● Run community engagement: comments, DMs, engaging with industry voices,
employee and leadership advocacy

planning
● Work with Sales and Marketing to turn social engagement into qualified enquiries,
using tracked links (UTMs) and clear conversion paths
● Support event, webinar and conference campaigns before, during and after the event

Analytics & Reporting
● Track and report performance every month, focused on reach within the target
audience, engagement quality, website traffic and enquiries, as well as impressions
● Use the data to improve content and drop formats that don’t perform

Required Skills

● 2-4 years of hands-on social media experience, preferably in B2B, SaaS, IT
services or tech
● A strong portfolio showing B2B content, video work and results that are not just
vanity metrics
● Excellent written English. You must be able to simplify technical topics for senior
readers
● Proven experience planning and producing short-form video

Suite, a scheduling tool (Buffer, Hootsuite or Sprout Social), Canva, a video editor
(CapCut, Premiere Pro or similar), and GA4 with UTM tracking
● Experience running social for more than one brand or client at the same time
● An analytical approach: you can explain why a piece of content worked, not just
that it did

Good To Have
​​​​​​​
● B2B iGaming experience (strong plus), such as platform providers, game
aggregators or iGaming SaaS, marketing technology to operators
● Experience in healthcare or health-tech, including awareness of sensitive
messaging
● Agency background handling B2B tech clients

● Experience in international or global B2B markets
● Basic design or motion-graphics skills