About the role
Group Company: AgroStar (Ulink Agritech Private Limited)
Designation: Store Incharge – CoCo (Company Owned, Company Operated) Retail Store
Office Location: MH (store-specific)
Position description: Own end-to-end operations of an AgroStar CoCo retail store, drive sales and farmer footfall, maintain inventory and cash accuracy, and deliver a high-quality farmer experience.
Primary Responsibilities:
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Manage daily store operations and compliance with company SOPs.
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Achieve sales targets for Gross Sales, Net Sales, GM%, and Unique Farmers.
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Drive sales of seeds, crop protection, nutrition products, and related services.
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Build farmer relationships, acquire new farmers, retain existing customers, and improve farmer satisfaction.
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Manage inventory, stock replenishment, product storage, billing, cash collections, and reconciliation.
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Maintain operational records and submit performance reports.
Additional Responsibilities:
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Support farmer meetings, product demonstrations, and local marketing campaigns.
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Coordinate with store helpers, Cluster/Area Managers, Supply Chain, and HR teams.
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Collect farmer feedback and support NPS improvement initiatives.
Reporting Team
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Reporting Designation: Cluster / Area Manager – CoCo
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Reporting Department: CoCo Retail Operations
Educational qualifications preferred
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Category: Graduate
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Field specialization: Agriculture preferred
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Degree: Graduation in any discipline; B.Sc. Agriculture preferred
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Academic score: Not specified
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Institution tier: Not specified
Required Certification/s: Not specified
Required Training/s: Not specified
Required work experience
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Industry: Retail sales, agri-input sales, or farmer-facing roles
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Role: Retail Store Operations / Sales / Farmer Relationship Management
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Years of experience: 1–3 years; freshers with strong local farmer networks may be considered
Key Performance Indicators: Gross Sales, Net Sales, GM%, Unique Farmers, walk-in conversion, ARPU, AOV, farmer retention, inventory accuracy, stock-outs, billing accuracy, cash reconciliation, and farmer satisfaction/NPS.
Required Competencies: Customer-first mindset, target orientation, integrity, ownership, relationship management, and operational discipline.
Required Knowledge: Local cropping patterns, commonly used agri-inputs, store operations, inventory management, billing processes, and company SOPs.
Required Skills: Local-language communication, basic Hindi, digital literacy, billing software, smartphone applications, WhatsApp reporting, sales, and customer service.
Required abilities
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Physical: Ability to manage ground-level store operations and undertake local farmer outreach.
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Other: Ability to work independently, handle cash and inventory responsibly, and work during weekends and peak seasons.
Work Environment Details: Frontline retail-store role involving daily store operations, farmer interactions, sales activities, inventory handling, and local market engagement.
Specific requirements
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Travel: Local travel for farmer outreach and business development.
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Vehicle: Own two-wheeler and valid driving licence preferred.
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Work Permit: Not specified.
Other details
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Pay Rate: To be confirmed as per company compensation policy.
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Contract Types: Full-Time
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Time Constraints: Retail schedule, including weekends and peak-season days.
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Compliance Related: Follow company SOPs, statutory requirements, licensing, signage, safety norms, cash-handling procedures, and inventory controls.
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Union Affiliation: Not specified.