About the role
- Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
- Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
- Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
- Drive month-on-month performance improvement and higher ROI.
- Use data to refine targeting, bidding, budget allocation, and creatives.
- Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
- Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.
- Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
- Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.
- Use AI tools, connectors, and MCPs across the value chain:
- Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
- Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
- Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
- Reporting and analytics: automated dashboards, performance summaries, insight generation.
- Build and standardize AI-assisted workflows and SOPs for the team.
- Evaluate new AI tools and recommend which to adopt.
- Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).
- Build reporting that connects media spend to business outcomes.
- Present transparent campaign reports to clients and give Business Development media inputs for pitches.
- Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.
- Maintain strong client relationships to maximize retention and growth.
- Collaborate with internal teams and client-side stakeholders.
- Map individual and team revenue performance against media spends and commissions handled.
- Develop frameworks and SOPs to scale performance consistently across accounts.
- Lead, mentor, and manage a team of 7-8 paid media professionals.
- Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency.
- Set and track team OKRs, and conduct regular performance reviews.
- Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.
- Apply best practices to maximize Marketing ROI (MROI).
- Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
- Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
- Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
- Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
- Strong command of GTM, GA4, and CRM integrations.
- Prior experience leading or mentoring a team.
- Agency background.
- Experience with marketing automation and CRM-based lead quality optimization.
- Dashboard-building experience in Looker Studio or similar tools.
- ROI on marketing campaigns and media spend.
- Achievement of client-specific North Star and funnel targets.
- Client satisfaction and retention.
- Team performance against benchmarks and OKRs.
- Adoption of SOPs and AI-enabled workflows.
- Self-driven, with a strong ownership mindset.
- Strong multitasking and prioritization under tight deadlines.
- Strong leadership and communication skills.
- Curious about new tools and quick to experiment.