About the role

Role OverviewWe are seeking a hands-on Technical Lead to lead the technical implementation and ongoing evolution of our enterprise digital tagging and privacy ecosystem. The role will work primarily on Tealium and will be responsible for client-side and server-side tagging, digital data collection, consent integration, and tagging across modern commerce platforms including Shopify. Prior Tealium experience is preferred; however, candidates with deep hands-on experience in other enterprise tag management platforms and strong server-side tagging expertise will be considered.
Tag Management & Server-Side Data Collection

Serve as a hands-on technical lead for our Tealium-based tagging ecosystem.

Design, configure, implement, and troubleshoot client-side and server-side tagging solutions.

Develop scalable event collection and routing patterns across websites, commerce platforms, analytics and media destinations.

Define data-layer standards, event schemas, naming conventions, and reusable tagging patterns.

Lead implementation of integrations with platforms such as GA4, Google Ads, Meta and other analytics and media platforms.

Determine appropriate client-side versus server-side implementation patterns based on performance, privacy, reliability and technical requirements.

Implement monitoring and validation to identify missing, duplicated or incorrectly routed events.

Shopify Tagging

Lead technical tagging implementations across Shopify / Shopify Plus.

Implement digital behavioral and ecommerce event collection, including product views, cart activity, checkout and purchase events.

Understand and work within Shopify's modern tagging architecture, including Customer Events, Web Pixels and checkout extensibility.

Design solutions for custom events and integrations where standard Shopify events do not meet business requirements.

Partner with commerce engineering teams to ensure Shopify events are reliably captured and routed through Tealium.

Consent & Cookie Privacy

Support the technical implementation and ongoing management of OneTrust Cookie Consent / CMP.

Integrate OneTrust consent signals with Tealium and downstream analytics, advertising and marketing technologies.

Ensure tags and server-side integrations execute according to the appropriate consent state and privacy requirements.

Support cookie classification, consent categories, preference management and consent-state propagation.

Partner with Privacy and Legal teams to translate privacy requirements into technical controls.

Technical Leadership & Governance

Establish engineering standards and implementation patterns for tagging, event collection and consent management.

Review and provide technical direction for implementations delivered by internal teams and external partners.

Lead troubleshooting of complex issues spanning the website, Shopify, Tealium, OneTrust and downstream platforms.

Establish QA and validation practices for digital data collection.

Maintain technical designs, implementation standards and documentation.

Serve as the technical escalation point for tagging and consent-related issues

Requirements

Enterprise Tag Management Systems (Google Tag Manager, Adobe Experience Platform Tags/Launch, Ensighten, mParticle)

Server-side tagging and event collection

JavaScript

APIs

JSON

HTTP/network requests

Browser debugging

Web technologies

Data layer design and event-driven tracking architectures

Shopify / Shopify Plus tagging and ecommerce event collection

Consent Management Platform (CMP) implementation (e.g., OneTrust)

Cookies and consent signals

Privacy-aware digital data collection

GA4 implementation and digital analytics/event tracking

Troubleshooting data flow across browser, server, tag management and downstream platforms

Preferred Skills

Tealium iQ, EventStream, Functions

OneTrust

Shopify Customer Events, Web Pixels and checkout extensibility

Google Cloud or major cloud platform

Server-side events integration with Google, Meta and other media platforms

Large-scale, multi-brand and multi-region digital ecosystems

CDPs, Customer 360 platforms, identity and downstream audience activation

Qualifications

7+ years of experience in digital analytics implementation, tagging, web engineering or related technical disciplines.

Deep hands-on experience with an enterprise Tag Management System (TMS) such as Google Tag Manager, Adobe Experience Platform Tags/Launch, Ensighten, mParticle or similar.

Strong experience designing and implementing server-side tagging or server-side event collection.

Strong understanding of JavaScript, APIs, JSON, HTTP/network requests, browser debugging and web technologies.

Experience designing and implementing data layers and event-driven tracking architectures.

Experience with Shopify / Shopify Plus tagging and ecommerce event collection.

Experience implementing or integrating a Consent Management Platform (CMP) such as OneTrust.

Strong understanding of cookies, consent signals and privacy-aware digital data collection.

Experience implementing GA4 and digital analytics/event tracking.

Ability to troubleshoot data flow across browser, server, tag management and downstream destination platforms.

Technical Lead - Digital Tagging & Privacy Platforms

About the role

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