Temp | Administration | Accountant | Level 4(INR)

Email Marketing Consultant

Location: Mumbai, India

Level: Senior Consultant

Reports to: Relationship Marketing Team Lead

Business Unit: Global Marketing Strategy (GMS), Morgan Stanley Investment Management (MSIM)

The Email Marketing Associate is part of a global team providing global coverage, with a primary focus on the international market. The role supports day-to-day execution of email campaigns, partnering with the Relationship Marketing Lead, Channel and Product Marketing, and technology stakeholders to deliver consistent, compliant, and accurate communications at scale. This is a hands-on role across campaign setup, QA, approvals, and deployment, while also providing strategic guidance, subject matter expertise to stakeholders and support across the broader digital user journey.

• Build and deploy email campaigns in Salesforce Marketing Cloud (SFMC), including Journey Builder and Automation Studio.
• Manage functional applications of the Stensul email tool including program management.
• Configure campaign targeting inputs and ensure accurate execution.
• Manage end-to-end campaign workflows from intake to deployment.
• Validate targeting logic using SQL-based audience selection frameworks.
• Execute QA testing, including seed lists and stakeholder previews.
• Reduce campaign errors through disciplined validation processes.
• Coordinate approvals, including audience validation and test sends.
• Manage change requests and escalation handling.
• Execute campaigns within defined SLAs and turnaround times.
• Ensure all required intake details are captured and documented.
• Maintain documentation and templates for repeatable campaign workflows.
• Contribute to improvements in targeting, QA, and operational processes.
• Partner with Distribution, Channel Marketing, and data teams on overall strategic program management.
• Support ongoing program improvements and enablement efforts.
• Develop and work on emails templates as per branding standards.

• 8+ years of experience in relationship/email marketing, preferably in the financial services space.
• Hands-on experience with CRM and Salesforce Marketing Cloud preferred.
• HTML and SQL Knowledge is required.
• Stensul familiarity is a plus.
• Strong attention to detail and a QA mindset.
• Ability to manage multiple campaigns under deadlines.
• Strong communication and stakeholder management skills.
• Balance of tactical facilitation and strategic relationship marketing program guidance.

Additional Details

• Job Title : Accountant
• Super Function : Administration
• Position : Analyst-0003
• Skill Track : Accountant
• Experience Level : Level 4
• Justification : Replacement - Run Rate Increase
• Has a Candidate been Pre-Identified? : No
• If Pre-Identified, please provide Candidate First Name and Last Name : (No Value)