About the role
- Identify and onboard new retail channel partners (primary and secondary) in Meerut and adjacent districts.
- Develop and execute B2C sales plans to achieve quarterly and annual revenue targets.
- Maintain strong relationships with existing retailers, providing product training and support.
- Monitor market trends, competitor activity, and customer feedback to adjust strategies.
- Prepare sales forecasts, pipeline reports, and performance analytics for senior management.
- Coordinate with marketing and product teams for promotions, launches, and merchandising.
- Ensure compliance with company policies, pricing guidelines, and credit terms.
- Conduct regular store visits and audits to assess stock levels and visual standards.
- Negotiate contracts, discounts, and promotional offers with retailers.
- Lead a small field sales team, providing coaching and performance reviews.
- Bachelor's degree in Engineering (B.Tech) or Science (B.Sc).
- Minimum 3 years of experience in electrical or digital product sales, preferably B2C retail.
- Proven track record of managing territory sales and achieving targets.
- Strong knowledge of primary and secondary retail channel dynamics.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to travel within Meerut and surrounding areas regularly.
- Proficiency with CRM tools and MS Office (Excel, PowerPoint).
- Result‑oriented mindset with strong analytical abilities.
- Fluency in English and Hindi.
- Valid driver's license and clean driving record.