About the role
Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Accountability: Sales collection, C form collection & Ugai management
- Monitoring & reviewing company¿s & freight outstanding
- Reviewing the ageing of debtors on a daily basis
- Collections of cheques, DD from customers
- Coordination with service agent/C & F for ensuring collections in time
- Development & periodic review of critical ugai indicators
- Collection of all the C forms from the parties
- Ensure that the C forms are in proper format with all supportings and are dispatched to plant in time KRA2 Achieving sales targets Achieving sales targets of white cement & new products
- Ensure frontline implementation of zonal marketing plan
- Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
- Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters
- Performing systematic market visit schedule activities
- Building rapport with all the customers
- Ensure collation of orders & feeding the same in e-commerce site on web
- Approval of credit note after checking all the details
- To fill in Daily Activity Report & call cycle enteries
- Attentively listen to customers problems/issues & apprise the same to area head/state head
- Attending to quality, pricing problems of the retailers/ stockists & direct customers
- Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets KRA3 Gathering market feedback
- Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
- Providing feedback on weak pockets of sales areas & the reasons thereof
- Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
- Make available the information on competitors promotion activities to area head/state head
- Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same KRA4 Promoting products & applications
- To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
- To collaborate with CASC personnel in conducting painters meet.
- To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter
- To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications
- To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications
- To coordinate & provide support to CASC personnel for sampling to be done at micro level. KRA5
- Ensuring proper utilization of budget for promotional activities
- To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
- Collection of tokens, issuals of credit notes for implementing the scheme
- Timely distribution of sales promotional material
- Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
- To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
- Distribution of gifts & other promotional material to customers in time KRA6 Initial complaint handling
- To attend to the complaints of customers with regard to minor & generic applications & products
- Visiting site to get the actual feel of complaint
- To take the initial account of the nature of complaint
- To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
- To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement