About the role
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Accountability: Sales collection, C form collection & Ugai management* Monitoring & reviewing company¿s & freight outstanding
* Reviewing the ageing of debtors on a daily basis
* Collections of cheques, DD from customers
* Coordination with service agent/C & F for ensuring collections in time
* Development & periodic review of critical ugai indicators
* Collection of all the C forms from the parties
* Ensure that the C forms are in proper format with all supportings and are dispatched to plant in timeKRA2Achieving sales targets
Achieving sales targets of white cement & new products* Ensure frontline implementation of zonal marketing plan
* Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
* Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters
* Performing systematic market visit schedule activities
* Building rapport with all the customers
* Ensure collation of orders & feeding the same in e-commerce site on web
* Approval of credit note after checking all the details
* To fill in Daily Activity Report & call cycle enteries
* Attentively listen to customers problems/issues & apprise the same to area head/state head
* Attending to quality, pricing problems of the retailers/ stockists & direct customers
* Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meetsKRA3Gathering market feedback* Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
* Providing feedback on weak pockets of sales areas & the reasons thereof
* Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
* Make available the information on competitors promotion activities to area head/state head
* Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the sameKRA4Promoting products & applications* To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
* To collaborate with CASC personnel in conducting painters meet.
* To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter
* To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications
* To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications
* To coordinate & provide support to CASC personnel for sampling to be done at micro level.KRA5
* Ensuring proper utilization of budget for promotional activities
* To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
* Collection of tokens, issuals of credit notes for implementing the scheme
* Timely distribution of sales promotional material
* Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
* To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
* Distribution of gifts & other promotional material to customers in timeKRA6Initial complaint handling* To attend to the complaints of customers with regard to minor & generic applications & products
* Visiting site to get the actual feel of complaint
* To take the initial account of the nature of complaint
* To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
* To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement