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Aditya Birla Group

Posted 30 Jul 2026

TTSE CASC - Surat - Gujarat | Birla White | Cement

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Posted
30 Jul 2026

About the role


Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Development of applicators* Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.
* Implementing Vikas schedules
* Organising and conducting training sessions for applicators for review & skill enhancement at head quarter levelKRA2Customer service :
Customer service by providing effective customer care to enhance customer loyalty & satisfaction* Visiting & supervising sites for better execution of job
* Finding solutions to the customers problems & issues
* Attending product & execution related complaintsKRA3Demand generation* Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan
* Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
* Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
* Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
* Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
* Conducting purity campaigns to educate our customers and enhancing the brand imageKRA4Attending Customer Quality Complaints:
To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.* Visit to site and physically examine the application sites.
* To organize testing of product through R&D.
* Feedback to Customer & CASC Head.
* Regular testing of product through independent laboratory.
* CRMKRA5CRM: CRM & appraising the management regarding competitors activities* Organizing and conducting factory visits of applicators to ensure their loyalty
* Providing technical support to direct users & helping them in getting better quality for maintaining good relations
* Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
* Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis
Training
* Organizing and conducting training sessions for team members for white cement applications, new products
* Solving the product & applications related problems & queries of team members on a regular basisKRA6Training* Organizing and conducting training sessions for team members for white cement applications, new products.
* Solving the product & applications related problems & queries of team members on a regular basis

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