About the role
- Conduct user research to gather insights on user needs and preferences.
- Create user personas and journey maps to define target demographics.
- Collaborate with product managers to define design requirements and specifications.
- Design wireframes and prototypes for HMI systems.
- Develop and implement visual design elements that align with brand identity.
- Conduct usability testing to gather feedback on designs and enhancements.
- Iterate designs based on user feedback and testing results.
- Create design guidelines/corporate identity books to ensure consistency.
- Work closely with engineering teams to ensure designs are feasible and practical.
- Stay abreast of industry trends and new technologies to maintain a competitive edge.
- Facilitate design reviews and presentations to stakeholders.
- Advocate for the end-user and promote user-centric design principles.
- Document design processes and create specifications for product development.
- Participate in brainstorming sessions to foster innovative ideas.
- Mentor junior designers and provide constructive feedback.
- Bachelor's degree in Design, Human-Computer Interaction, or a related field.
- 3+ years of experience in UI/UX design with a focus on automotive systems.
- Strong portfolio showcasing design projects, preferably within the automotive sector.
- Proficiency in design software such as Sketch, Figma, or Adobe XD.
- Experience with HMI design principles and guidelines.
- Excellent understanding of user-centered design methodologies.
- Strong verbal and written communication skills for cross-functional collaboration.
- Ability to work on multiple projects simultaneously with attention to detail.
- Hands-on experience with user testing and analysis tools.
- Familiarity with Agile development methodologies.
- Knowledgeable in accessibility standards and best practices.
- Proven problem-solving abilities and a creative mindset.
- Strong analytical skills to interpret user data and metrics.
- Understanding of front-end development (HTML/CSS/JavaScript) is a plus.
- Passion for automotive technology and innovation.
- Ability to adapt to rapidly changing technology and user needs.