Vice president - Marketing

Designation : Vice President ( Marketing )

Location: Mumbai / Bengaluru / Hyderabad

Experience: 15+ Years

Qualification: MBA (Marketing) preferred

Industry: IT Services / Technology Consulting / Enterprise Technology

We are looking for a senior, business-oriented marketing leader with strong experience in B2B enterprise technology marketing. The ideal candidate will have a proven track record of building brands and businesses, developing marketing strategies and roadmaps, creating demand-generation engines, and directly contributing to enterprise sales, revenue and ROI.

The candidate should be comfortable working with CEOs, CXOs and senior sales leadership, particularly across the US enterprise/Fortune 500 market.

• Define and execute the overall marketing strategy, roadmap and GTM plans aligned with business and revenue objectives.

• Build and strengthen the brand and market positioning, including experience building a brand/business from scratch.

• Develop industry-specific positioning and messaging across Insurance, Banking/BFSI and Healthcare.

• Build scalable lead-generation and demand-generation engines for enterprise markets.

• Partner with enterprise sales on strategic accounts, large pursuits, sales enablement and US/Fortune 500 opportunities.

• Develop compelling presentations, capability decks, case studies, thought leadership and enterprise sales collateral.

• Drive ABM, digital marketing, campaigns, events and industry initiatives to generate qualified pipeline.

• Build the company's thought leadership and executive visibility around AI, Cloud, Digital Transformation, Data and Technology.

• Manage marketing budgets with a strong focus on ROI, pipeline, revenue contribution, conversion and profitability.

• Work closely with the CEO, CXOs, sales and technology leaders to drive strategic initiatives and business growth.

• Lead internal marketing teams and external agencies/partners.

• 12+ years of experience in B2B marketing, preferably in IT Services, Technology Consulting, SaaS or Enterprise Technology.

• Strong Enterprise Sales + Marketing experience; candidates focused primarily on B2C/retail marketing will not be suitable.

• Proven experience with US enterprise customers / Fortune 500 accounts.

• Demonstrated success in brand building, business building and creating marketing functions/engines from scratch.

• Strong understanding of lead generation, demand generation, sales enablement and enterprise GTM.

• Commercial mindset with experience measuring Marketing ROI, pipeline, revenue, conversion and P&L/business impact.

• Experience leading strategic plan for budling marketing structure.