About the role
- Job Position: Video Editor and Graphic Designer
- Experience: Minimum 4 years
- Agency Experience: At least 2 years working in an agency environment
Candidate Qualification Criteria
- Minimum 4 years of experience in video editing and graphic design.
- Must have excellent video editing skills, with experience in editing reels and YouTube videos.
- Must have worked in a creative agency for at least 2 years.
- Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) is essential + Canva.
- Video Editing Expertise:
- Ask for specific examples of reels and YouTube videos they have edited. Evaluate the quality of editing, transitions, and engagement strategies used.
- Assess their understanding of video formats and requirements for social media platforms (e.g., Instagram Reels, YouTube).
- Ask how they approach editing short-form content like reels vs. long-form content like YouTube videos. Look for knowledge in:
- Storyboarding: Planning content for effective storytelling.
- Transitions & Effects: Using transitions, overlays, and visual effects creatively.
- Color Grading: Ensuring videos have a consistent and professional look.
- Audio Mixing: Syncing and editing audio tracks, adding sound effects and music.
- Ask about their experience designing for various formats such as social media posts, advertisements, banners, logos, and infographics.
- Evaluate their understanding of visual hierarchy, typography, branding, and layout design.
- Pose a scenario-based question: “If tasked with creating an Instagram post for a product launch, what would be your approach in terms of design elements and style?”
- Expect them to explain how they use design principles to create visually engaging and on-brand content.
- Inquire about experience with creating motion graphics using After Effects. Ask for examples such as logo animations or animated explainer videos.
- Confirm expertise in Premiere Pro, After Effects, Photoshop, and Illustrator.
- Ask if they have experience with other relevant tools like Final Cut Pro, Blender, or Canva for additional versatility.
- Request a portfolio or showreel showcasing their work, specifically focusing on:
- Reels edited for Instagram and longer YouTube videos.
- Graphic design projects (social media graphics, branding, print materials).
- Animated or motion graphic elements used in videos.
- Evaluate the diversity, quality, and creativity of their work, checking for consistency, style adaptation, and visual appeal.
- Verify the duration of experience in previous roles, ensuring at least 2 years in a creative agency.
- Confirm that their portfolio matches the experience and skills claimed, especially their work on reels and YouTube content.
- Creativity and Innovation:
- Ask candidates to describe a time when they took a basic brief and turned it into a creative video or design. Look for the ability to think outside the box while adhering to brand guidelines.
- Attention to Detail:
- Evaluate how they ensure high-quality output across all projects. Pose a question: “If given feedback that a reel needs to be more engaging, what steps would you take to enhance it?”
- Expect them to mention strategies like using fast cuts, adding dynamic transitions, and integrating music or sound effects.
- Team Collaboration:
- Inquire about their experience collaborating with other creatives, such as social media managers and content writers, to create cohesive content.