About the role
We are looking for a high-energy Video Editor to engineer high-converting video ads that drive user acquisition for Trackk. In this role, you will transform raw footage and trends into thumb-stopping visual assets designed specifically for a Gen Z audience.
Responsibilities:
- Direct Ad Creative: Brainstorm, script, and edit high-impact short-form video ads (Instagram Reels, YouTube Shorts, etc. ) that actively convert viewers into Trackk app users.
- Optimize for Retention: Master the first 3 seconds of every video to optimise hook rates, utilising dynamic text overlays, pacing, sound design, and transitions.
- Iterate via Data: Review ad performance metrics (CTR, ROAS, retention curves) alongside the growth team to quickly re-edit and scale winning frameworks.
- Localise Financial Trends: Translate complex trading and investment concepts into hyper-relatable, culturally relevant visual content that resonates with Indian Gen Z.
- UGC and Asset Management: Package raw user-generated content (UGC), creator footage, and stock assets into polished, high-performing native social ads.
- Maintain Fast Pipelines: Manage multiple creative variations simultaneously, maintaining a rapid turnaround time to support continuous testing schedules.
Requirements"
- 3+ years of professional video editing experience, with a dedicated focus on performance marketing, direct-response ads, or growth-stage startups.
- Proven Portfolio: A strong showreel or portfolio demonstrating high-converting video ads (please share links to live ads, metrics, or case studies if possible).
- Software Mastery: Expertise in industry-standard tools like Adobe Premiere Pro, After Effects, or Final Cut Pro. Figma, lottie animation, and 3D Blender are a plus.
- Ad Psychology Knowledge: Deep understanding of digital ad mechanics, including hook rates, average watch time, CTR, and platform-specific formatting (vertical video).
- Gen Z Content Native: Up-to-date with current visual trends, memes, audio tracks, and editing styles native to Instagram, YouTube, and short-form media.
- Speed and Agility: Ability to thrive in a fast-paced startup environment with rapid execution, tight deadlines, and quick iteration cycles.
- Motion Graphics: Proficiency in creating clean text animations, captions, and transitions that keep viewers engaged without slowing down production.