About the role
We’re looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.
You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.
Key Responsibilities 1. Project Ownership-
Take complete ownership of video/ad projects from brief to final delivery
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Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
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Ensure timely delivery with high production and storytelling standards
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Break down scripts and concepts into actionable production plans
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Plan shoots including location, casting, props, schedules, and crew requirements
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Collaborate with marketing and content teams to refine scripts for video effectiveness
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Lead and manage shoots on-ground or remotely
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Direct talent and coordinate with cinematographers to achieve desired visual output
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Ensure efficient use of time, resources, and crew during production
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Work closely with editors and motion designers to shape the final output
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Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
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Maintain consistency in brand tone, quality, and messaging
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Collaborate with:
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Cinematographers
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Production Coordinators
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Editors & Motion Designers
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Marketing & Performance Teams
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Act as the central point of communication across all stakeholders
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Continuously iterate based on performance metrics (CTR, watch time, conversions)
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Bring a content-creator mindset to scale production without compromising quality
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Stay updated with trends in ad creatives, short-form content, and digital storytelling
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3–6+ years of experience in video production, preferably in ads or digital content
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Strong understanding of performance marketing creatives and video funnels
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Hands-on experience in managing end-to-end video production workflows
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Ability to manage multiple projects simultaneously under tight deadlines
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Strong storytelling, visual sense, and attention to detail
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Excellent communication and team collaboration skills
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Experience in EdTech or D2C performance marketing
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Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
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Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
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Experience working with high-volume content pipelines
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Consistently delivering high-performing video ads
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Efficient turnaround time across multiple projects
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Strong coordination across teams with minimal friction
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High ownership with minimal supervision