About the role
- Understand client goals, brand vision, target audience, and business objectives through discovery sessions.
- Conduct market, competitor, and visual research to inform branding decisions.
- Translate insights into strategic creative directions.
- Design end-to-end brand identity systems, including logos, typography, color palettes, iconography, and brand guidelines.
- Explore multiple creative concepts and refine them into strong, memorable brand identities.
- Ensure every visual solution aligns with the client's vision and brand strategy.
- Develop consistent visual systems that can be applied across different brand touchpoints.
- Create custom illustrations and supporting graphic assets for branding, social media, and communication needs.
- Develop visual elements that enhance storytelling and strengthen brand recall.
- Explore different illustration styles based on the brand's personality and requirements.
- Lead and mentor a team of designers, providing creative direction, feedback, and support.
- Allocate design tasks and manage team bandwidth across multiple projects.
- Review design outputs to ensure consistency, quality, and alignment with brand guidelines.
- Guide team members in developing stronger conceptual thinking and design approaches.
- Collaborate with project managers and other stakeholders to ensure smooth project delivery.
- Partner with cross-functional teams to deliver cohesive branding and social media solutions.
- Present concepts confidently, communicate design rationale, and incorporate feedback constructively.
- Manage multiple branding and social media projects while ensuring timely, high-quality delivery.
- Communicate effectively with clients and internal stakeholders.
- Contribute to building scalable branding frameworks, templates, and design standards.
- Maintain consistency across all brand and social media deliverables.
- Ensure high-quality output across different platforms and communication touchpoints.
- Continuously explore new creative approaches and raise the quality of creative output.
- 3 to 5 years of professional design experience, with a clear focus on branding and visual design.
- Strong understanding of brand identity design and visual communication.
- Proven experience in handling and mentoring a team of designers.
- A strong illustrator with a genuine passion for brand design.
- Experience creating social media creatives and campaigns.
- Ability to think conceptually—generating fresh, intelligent ideas and exploring them in multiple directions.
- Comfort working across diverse clients and quickly grasping different stakeholder visions.
- Someone who can structure and systematize their work, not just execute one-off pieces.
- Strong attention to detail and consistency across brand and social media assets.
- Strong communication, presentation, and leadership skills.
- Ability to manage multiple projects, priorities, and team members effectively.