About the role
Graphic designers/artists design graphics for use in media products such as magazines, labels, advertising and signage. Typical activities include:
- liaising with clients to determine their requirements and budget
- managing client proposals from typesetting through to design, print and production
- working with clients, briefing and advising them with regard to design style, format, print production and timescales
- developing concepts, graphics and layouts for product illustrations, company logos and websites
- determining size and arrangement of copy and illustrative material, as well as font style and size
- preparing rough drafts of material based on an agreed brief
- reviewing final layouts and suggesting improvements if required
- liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.
Graphic designers work mainly nine-to-five, but deadlines may require working additional hours. Opportunities for graphic designers exist in cities throughout the country, although freelance designers can work from home.
Career development will more than likely require frequent job movement to widen your experience and develop your portfolio.
Typical employers of graphic designers- Advertising agencies
- Large print houses
- Brand agencies
- Signage companies
- Book, magazine and newspaper publishers
- Multimedia companies
- Television and broadcasting companies
- The packaging industry
- In-house graphic design services of major national and international organisations and companies