About the role
Responsibilities:
- Develop and execute a comprehensive website content strategy aligned with business and marketing objectives.
- Create, edit, and optimise website content, landing pages, blogs, destination pages, service pages, and promotional content.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Optimise existing website content to improve visibility, engagement, and conversion rates.
- Collaborate with the Digital Marketing, Design, and Development teams to ensure content aligns with SEO and user experience best practices.
- Develop content calendars and plan content initiatives to support seasonal campaigns and business goals.
- Write compelling, customer-focused content that improves engagement and generates qualified leads.
- Ensure all content maintains consistency in tone, brand voice, grammar, and messaging.
Requirements:
- 3-4 years of experience in website content strategy, content writing, or digital content marketing.
- Strong knowledge of SEO (Search Engine Optimisation) and SMM (Social Media Marketing).
- Excellent content writing, editing, and proofreading skills with exceptional English grammar and vocabulary.
- Experience writing SEO-optimized blogs, landing pages, website content, and marketing copy.
- Hands-on experience with keyword research and on-page SEO optimisation.
- Understanding of content optimisation techniques to improve organic search rankings.
- Familiarity with CMS platforms such as WordPress.
- Basic understanding of Google Analytics (GA4), Google Search Console, and SEO tools.
- Strong research, analytical, and strategic thinking skills.
- Ability to manage multiple projects while meeting deadlines.
- Experience in the Travel & Tourism or Hospitality industry will be preferred but is not mandatory.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Google Keyword Planner.
- Knowledge of AI-assisted content creation tools while maintaining high-quality, original, and human-centric content.
- Understanding of User Experience (UX) principles and website content optimisation.
- Experience collaborating with digital marketing teams to improve lead generation and website conversions.