About the role
RequirementsWe are looking for an experienced Senior PPC Specialist / PPC Expert to lead and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms. The ideal candidate should have strong hands-on experience in campaign strategy, optimization, performance analysis, and client management.
Key Responsibilities:-
- Develop and manage paid advertising strategies for clients.
- Plan, launch and optimize Google Ads and relevant paid campaigns.
- Handle search, display, remarketing and other appropriate campaign types.
- Conduct keyword research and competitor analysis.
- Create and optimize ad copies, audiences and landing-page strategies.
- Monitor campaign budgets, CPC, CTR, conversions and ROI/ROAS.
- Identify opportunities for campaign scaling and performance improvement.
- Conduct A/B testing of ads, audiences and landing pages.
- Prepare performance reports and provide actionable insights.
- Stay updated with Google Ads, Meta Ads and paid marketing trends.
- Guide PPC executives and review campaign performance where required.