About the role
We are looking for a Zoho CRM Specialist who can manage, customize, and optimize our CRM ecosystem to drive customer engagement, retention, and operational efficiency. This role requires a mix of CRM expertise, automation skills, and basic coding knowledge to build scalable systems and improve overall performance.
- Manage and maintain Zoho CRM, ensuring accurate data, pipeline visibility, and smooth operations
- Design and execute targeted campaigns using Zoho Campaigns and Zoho Marketing Automation
- Build and optimize workflows, blueprints, and automation using Deluge
- Develop and manage integrations with internal and third-party tools via APIs and webhooks
- Create customer segmentation strategies for lifecycle marketing (lead nurturing, retention, re-engagement)
- Generate reports and dashboards using Zoho Analytics to track campaign and sales performance
- Ensure CRM data hygiene, deduplication, and compliance with data privacy standards
- Collaborate with sales, marketing, and tech teams to improve CRM usage and efficiency
Requirements
Bachelor’s degree in Marketing, Business, IT, or related field