About the role
Job Description: Zonal Marketing Manager
Basic Information
- Job Title: Zonal Marketing Manager
- Business Unit: Retail Banking
- Division/Department: Relationship and Service Leadership
- Location: Mumbai
Role Summary:-
Responsible for driving strategic marketing initiatives across key Retail Banking segments including Branch Banking, Affluent, NRI, B2C and B2B, with a focus on product marketing, customer engagement, and business growth.
Key Responsibilities:-
- Lead marketing initiatives for Retail Branch Banking, Affluent (YES First, Ultra HNI), and NRI segments.
- Plan and execute product, program and proposition launches.
- Drive channel marketing and customer lifecycle campaigns.
- Collaborate with zonal and regional teams to execute marketing events and engagement programs.
Knowledge & Skills:-
- Post-Graduate/MBA in Marketing from a recognized/premium institute.
- Strong BTL marketing experience.
- Expertise in HNI segment marketing and product positioning.
- Ability to design and execute B2C and B2B marketing campaigns.
- Collaboration experience with creative agencies.
- Spearhead Zonal marketing strategy across the 80 branches in Zone, support branch expansion, lead generation and customer engagement initiatives
- Work closely with Retail Banking Team and Central MCC Team to align marketing initiatives with business growth targets
- Strengthen branch visibility, merchandising, local market promotions to enhance brand recall & footfall
- Retail Activations, Brand Promotions, Region wise marketing programs to drive higher customer acquisition
- Partner with Product, business, sales, channel teams for go-to market initiatives and translating marketing strategy into measurable business outcomes
Experience:
- 15–17 years of marketing experience, preferably in the Banking sector.