About the role
The purpose of the job is to build the brand through the development and execution of advertising campaigns in media and help clients launch new products and services with specific responsibility for long-term media planning short-term media campaign execution, and continuous innovation.
Responsibilities:
- Understand the client's business and add value to it by suggesting the required communication.
- Moderate presentation skills, targeting a wide audience from customers to internal, and should be able to manage the day-to-day operations.
- Keeping a record of all the jobs and managing finances.
- Development and implementation of go-to-market strategies for new and existing clients.
- Work in conjunction with all the teams (Creative, planning, finance) to analyze brand communication, and drive value-adding insight that forms the foundation of the strategic decisions.
- Lead creative development and create a motivating stimulus for building awareness and consideration for the brand.
- Monitor market trends, and research consumer markets, and competitors' activities to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Willing to make new mistakes every day and not repeat the same.
Requirements:
- 3-5 years of experience in the advertising industry in the Brand management/communication role having an integrated profile.
- Understanding of the marketing/creative brief and aligning work accordingly.
- Experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Proven experience in driving business results including brand plan development, qualitative and quantitative research, going to market for new product and service launch.