Area Sales Manager

• Sales
  
• Ensure Region attain monthly sales targets (Level 3).
  
• Ensure outlets attain monthly sales targets (Level 3).
  
• Ensure outlets attain daily sales targets.
  
• Coordinate with Store Manager on Store day-to-day operations.
  
• Product and Process knowledge.
  
• Staffing
  
• Maintain adequate staffing for operational outlets.
  
• Hiring of sales team for new outlets.
  
• Monitoring and evaluation of sales team.
  
• Inventory
  
• Ensure that the store maintain adequate stock requirements.
  
• Ensure the system stock and physical stock at the store are the same.
  
• Process Adherence
  
• Evaluate adherence to SOP of sales team
  
• Ensure adherence to Store etiquette and at store timing.
  
• Ensure compliance to all company policy
  
• Customer Service
  
• Manage and resolve escalations effectively.
  
• Ensuring high level of customer satisfaction. 
  
• Stakeholder Management
  
• Manage relationships with mall team.
  
• Manage relationships HO team.
  
• Manage relationships with sales team.
  
• Report all mall team stakeholder engagement in Sales and Marketing App.
  
• Marketing
  
• Manage and implement sales & marketing strategies.
  
• Support store managers in Sales strategy execution.
  
• Provide inputs for growing brand recall.
  
• Report all Competitor data in Market Insights. (By 5^th of every month).
  
• Cross branding and promotion.
  
• Plan and execute promotional activities at outlet.
  
• Business Development
  
• Identify pipeline of potential outlets.
  
• PIP
  
• Management of employee in PIP
  

·Sales

·Submission of monthly visit plan (By 5^th of every month)

·Submission of Weekly field visit plan (Before Friday)

·Monitoring store cleanliness and staff grooming.

·Bill Reopen and Discount Approval.

·Inventory

·Bottle Stock Audit: Once in 2 weeks

·Package Full Stock Audit: Once in a month.

·Perfume Stock Audit: Once in 2 weeks.

·For Airport ASM : All audits Once in a month.

·Process Adherence

·Store Evaluation - Once every month for all stores.

·Training and Evaluation

·Employee Evaluation: Once every quarter for all Perfume Consultants.

·Employee Evaluation: Once every month for all Store Managers and Floating Staff.

·Employee Evaluation: For every trainee before onboarding.

·Co ordinate for Execution of trainings initiated from Training department.

·Marketing

oIdentify potential marketing activities every month.

oAll marketing plan needs to be reported in the Sales and Marketing app. 

·Compliance

oMonitor store camera – Daily

oMonitor staff uniform – Daily

oExecution of disciplinary measures for sales team.

·Operation

oMonitoring of stock audit and store cash.