About the role

Job Title: Area Sales Manager – GT & MT Location: Chennai Industry: Personal Care / Beauty / Hygiene (D2C Focused Brand) Experience: 9–10 Years About the Company We are a fast-growing, innovation-led brand in the Personal Care & Hygiene space with a strong presence across General Trade (GT), Modern Trade (MT), and D2C channels. With aggressive expansion plans across key metro markets, we are looking for high-performance sales leaders who can independently drive city-level business growth. Role Overview The Area Sales Manager will be responsible for end-to-end sales ownership of the assigned city, managing GT & MT channels, distributor network expansion, and driving primary & secondary sales growth. This role requires a strong executor who understands market dynamics, distributor ROI, trade margins, and modern retail negotiations. Key Responsibilities 1. General Trade (GT) Management  Appoint, manage, and scale distributor network  Drive numeric & weighted distribution  Ensure beat planning and field force productivity  Achieve primary & secondary sales targets  Improve visibility and in-store activation  Monitor market share and competitor movement 2. Modern Trade (MT) Management  Handle key accounts (D-Mart, Reliance, More, etc.)  Drive listings, range selling, and new SKU placements  Negotiate trade margins and promotional spends  Plan monthly/quarterly business reviews  Ensure stock availability and supply coordination 3. Market Expansion & Strategy  Identify growth pockets within the city  Execute trade schemes & visibility campaigns  Monitor ROI on trade investments  Maintain pricing discipline across channels 4. Team & Stakeholder Management  Lead Sales Officers / Territory Sales Incharges  Coordinate with marketing & supply chain teams  Ensure timely collections and distributor health Key Requirements  9–10 years of sales experience in Beauty / Personal Care / Hygiene  Mandatory exposure to both GT & MT channels  Strong city-level market ownership experience  Proven distributor management expertise  Experience working with D2C-driven brands preferred  Strong negotiation & commercial acumen  Data-driven and target-oriented

Area Sales Manager

About the role

Similar jobs