About the role
About the company
Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising the joy of travel". We focus on the affordable segments of the market — economy to mid-market — to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities.
We operate through multiple brands catering to different sub-segments:
Itsy (₹1000–1500)
Treebo and Treebo Premium (₹1500–3000)
Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)
We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties.
We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms — and we are just getting started.
Key Responsibilities
➔ Strategic Brand Development:
◆ Develop and implement comprehensive brand strategies to strengthen Treebo’s
market presence and align with organizational goals.
◆ Ensure brand consistency across all touchpoints by overseeing the development and
application of brand guidelines.
➔ Campaign Planning and Execution:
◆ Spearhead the conceptualization, planning, and execution of innovative marketing
campaigns, both digital and offline, to drive awareness, engagement, and
conversions.
◆ Spearhead the collaboration with cross-functional teams to ensure campaigns are
delivered on time.
➔ Consumer Insights and Market Analysis:
◆ Conduct market research and analyze consumer trends to inform brand strategy and
campaign planning.
◆ Monitor competitor activities and identify opportunities to differentiate Treebo in
the hospitality space.
➔ Stakeholder Management:
◆ Act as the central point of contact for all brand-related activities, managing internal
stakeholders and external agency partners.
◆ Build and maintain strong relationships with key stakeholders to ensure seamless
execution of brand initiatives.
➔ Agency Management:
◆ Collaborate with multiple stakeholders and external agencies to drive content for
social media, influencer marketing and other verticals.
◆ Guide and review the work of agencies and creative teams to ensure the highest
quality output.
➔ Budget Management:
◆ Strategically plan, manage, and optimize the brand marketing budget to ensure
resources are allocated effectively for maximum ROI.
◆ Handle end-to-end invoicing and payment processes, ensuring accuracy and timely
execution.
➔ Brand Advocacy:
◆ Act as a brand ambassador internally and externally, fostering a culture of brand
advocacy among employees and stakeholders.
➔ Team Mentorship:
◆ Provide guidance and mentorship to the team, fostering a culture of creativity,
accountability, and continuous learning.
What we are looking for
➔ Bachelor’s or Master’s degree in Marketing, Business, Mass Communication, or a related
field.
➔ Proven experience as a Brand Manager, preferably in the hospitality or travel industry.
➔ Strong project management and organizational abilities, with the capacity to multitask and
thrive in a dynamic, fast-paced environment.
➔ Demonstrated expertise in stakeholder management and the ability to build strong,
collaborative relationships.
➔ Proficient in identifying target audiences and crafting impactful, result-driven campaigns.
➔ Comprehensive understanding of the full marketing mix, with hands-on experience in
planning and executing strategies.
➔ Proficient in Microsoft Office and well-versed in the latest marketing trends and best
practices.
➔ A creative mindset combined with exceptional communication and presentation skills.
➔ Collaborative team player with the ability to influence and align cross-functional teams
effectively.
➔ 2-4 Years of Industry Experience.