About the role
About Metayb
Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital-first era. Within just two year of inception, we have grown into a close-knit family of 500+ employees, each possessing rich field expertise.Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency & deriving actionable insights. By harnessing the power of emerging technologies, Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital-first ecosystem of value creation.Our key areas of expertise lie in Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance, and Supply Chain Services. We strongly aspire to venture into IoT, AI/ML & Virtual Reality. Metayb endeavours to be best-in-class across digital solutions, infrastructure, and product engineering.Our prestigious clientele includes Tolaram, Kellogg Tolaram, Colgate Tolaram, Arla, Lucky Fibres, Dufil, Multipro, BHN, and many more.If you are passionate about digital transformation, seek to work with cutting-edge technologies, and wish to be part of a dynamic team dedicated to excellence, Metayb is the place for you!
Role OverviewWe are looking for an experienced Campaign Manager to develop and execute impactful marketing campaigns that strengthen brand positioning, increase consumer engagement, and drive business growth. The ideal candidate will have strong experience in FMCG, CPG, retail, or consumer-focused industries, with the ability to translate business objectives into creative, data-driven marketing campaigns.The role involves campaign planning, brand strategy, consumer insights, cross-functional collaboration, and performance analysis, with opportunities to leverage emerging technologies and AI to enhance campaign effectiveness.
Key ResponsibilitiesCampaign Strategy & Execution
- Plan, develop, and execute integrated marketing campaigns aligned with brand and business objectives.
- Manage campaigns across digital platforms, social media, retail, e-commerce, and other relevant channels.
- Develop campaign concepts, messaging, and promotional strategies to engage target audiences.
- Oversee campaign timelines, budgets, deliverables, and execution from planning through completion.
- Develop campaigns that strengthen brand awareness, positioning, and consumer loyalty.
- Understand consumer behaviour, market trends, and audience preferences to create relevant marketing initiatives.
- Collaborate with brand and marketing teams to ensure consistency across campaigns and customer touchpoints.
- Identify opportunities for seasonal promotions, product launches, brand activations, and customer engagement initiatives.
- Use market research, consumer insights, and competitor analysis to identify campaign opportunities.
- Monitor campaign performance using metrics such as engagement, conversions, reach, ROI, and sales impact.
- Analyse campaign results and recommend improvements to enhance effectiveness and optimise marketing spend.
- Use data and insights to refine campaign strategies and improve customer acquisition and retention.
- Work closely with Sales, Brand, Creative, Digital Marketing, and Analytics teams to deliver campaigns successfully.
- Coordinate with external agencies, creative teams, and media partners.
- Manage multiple campaigns simultaneously while ensuring timely execution and quality delivery.
- Present campaign strategies, performance reports, and recommendations to internal stakeholders and clients.
- Explore new marketing channels, digital experiences, and engagement strategies to improve campaign effectiveness.
- Leverage marketing automation, customer segmentation, personalisation, and analytics tools where relevant.
- Identify opportunities to use AI-powered tools to support content development, campaign optimisation, and customer engagement.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or Master's degree is preferred.
- 8–12 years of experience in campaign management, brand marketing, integrated marketing, or digital marketing.
- Strong preference for candidates with experience in FMCG, CPG, Retail, Consumer Goods, or related industries.
- Proven experience in planning and executing end-to-end marketing campaigns.
- Experience managing campaign budgets, timelines, stakeholders, and performance metrics.
- Strong understanding of consumer behaviour, brand positioning, and marketing strategies.
- Experience working with cross-functional teams, creative agencies, and business stakeholders.
- Strong analytical, communication, presentation, and project management skills.
- Experience with integrated marketing campaigns across digital and offline channels.
- Familiarity with marketing analytics, customer segmentation, CRM, and marketing automation platforms.
- Understanding of performance marketing, consumer insights, and campaign ROI.
- Exposure to AI-powered marketing tools and campaign optimisation technologies.
- Experience supporting product launches, promotional campaigns, and brand-building initiatives.
- Campaign effectiveness and return on marketing investment.
- Brand awareness, consumer engagement, and customer acquisition.
- Campaign delivery within agreed timelines and budgets.
- Contribution to sales growth and business objectives.
- Improvement in campaign performance through data-driven optimisation.
- Stakeholder satisfaction and successful execution of marketing initiatives.
- Hybrid Work Culture: Flexibility built on trust, ownership, and accountability.
- Accelerated Career Growth: Opportunities to grow through challenging projects and meaningful contributions.
- Real Ownership: Direct involvement in initiatives that influence business outcomes.
- Cutting-Edge Exposure: Opportunities to explore AI/ML, digital transformation, and emerging technologies.
- Onsite Opportunities: Exposure to international client environments and global delivery models.
- Holistic Employee Care: Medical insurance coverage of up to ₹5 lakhs.
DisclaimerThe job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate's performance during the interview process, relevant experience, and alignment with the organizational hierarchy.