About the role
Profile- Campaign Manager
Experience- 3 to 7 years
Location – Mohali
Shift Timings- 8:30 PM -5:30 AM
Position Overview: The Campaign Manager will be responsible for crafting and executing strategic email marketing campaigns that drive engagement, increase conversions, and support overall marketing goals. You will leverage your expertise in data analysis and customer segmentation to create targeted, impactful communications that resonate with our audience.
Key Responsibilities:
· Campaign Strategy Development: Design and implement end-to-end email marketing strategies, including promotional campaigns, newsletters, and automated workflows, to engage customers and prospects at various stages of the buyer’s journey.
· Creative Content Creation: Collaborate with the content and design teams to produce high-quality email content. Develop persuasive subject lines, engaging copy, and visually appealing layouts that align with brand guidelines.
· Data-Driven Segmentation: Analyze customer behavior and demographics to segment audiences effectively. Create tailored email lists that enhance personalization and improve campaign performance.
· Performance Optimization: Utilize analytics tools to monitor campaign metrics, such as open rates, click-through rates, conversion rates, and ROI. Provide actionable insights and recommendations for optimizing future campaigns.
· A/B Testing & Experimentation: Conduct A/B tests on various elements of email campaigns, including subject lines, content, and CTAs. Use results to inform ongoing strategy and improve performance.
· Automation Management: Set up and manage automated email sequences (e.g., welcome series, re-engagement campaigns, post-purchase follow-ups) to nurture leads and enhance customer retention.
· Compliance and Best Practices: Ensure all email marketing activities comply with legal regulations (e.g., CAN-SPAM, GDPR) and industry best practices. Maintain list hygiene and manage subscriber preferences.
· Cross-Functional Collaboration: Partner with the sales, product, and customer success teams to align email marketing efforts with broader business objectives and ensure cohesive messaging across channels.
· Market Research: Stay up to date with email marketing trends, tools, and best practices. Conduct competitive analysis to identify opportunities for differentiation.
Qualifications:
· Bachelor’s degree in marketing, Communications, or a related field.
· 4+ years of experience in email marketing, digital marketing, or performance marketing.
· Proficient in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and marketing automation tools.
· Strong analytical skills with the ability to interpret data and make data-driven decisions.
· Excellent writing and editing skills with a focus on storytelling and audience engagement.
· Familiarity with HTML/CSS for email design and customization is a plus.
· Strong organizational skills and ability to manage multiple projects simultaneously.